Taking digital insurance products to market

Jeremy Leach, founder and CEO, Inclusivity Solutions

Inclusive Solutions designs, builds and operates digital insurance solutions for and through mobile operators and other financial institutions in emerging markets. In 2018, it launched three digital insurance products with partners in Rwanda, Kenya and Cotê d’Ivoire. In this presentation, I will discuss the journey in taking these products to market, and will elaborate on some of the social, political and economic hurdles and successes along the way. Topics that will be covered include market research methodologies employed, including human-centred design; consumer engagement; managing partnerships; and government policy and regulation.

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